Resume
Contact: +64 (0)21 185 9874 / backbonemedia@gmail.com
Recent work: www.jamesmcmullan-digital.com
Personal Profile
An experienced, commercially savvy Head of Creative Technology/Digital.
Over a 15 + year ad career I have consistently grown businesses for agencies and clients through innovation and putting creativity and data together. My passion over the last few years has been developing and growing highly effective data-driven and automation-based platforms that transform ways of working.
Key skills
1. Proven track record of delivering effective digital campaigns and tools for the largest clients in NZ.
( One NZ , Air NZ, Foodstuffs, MI0 and more )
2. Ideated, grown, sold in and managed several industry-changing products and tools within the advertsising space.
3. Strong commercial acumen and comfortable dealing with people at all levels of a client’s business.
4. Built and managed highly successful, happy teams of designersm developers and producers.
5. Good sense of humour, proactive thinker and team player.
Professional Experience
FCB Six Head of Creative Technology ( previously FCB Head of Digital / FCB Digital Projects Director / FCB Executive Producer ) 2013 - present
Working up through positions and managing roles in Digital production, my current role is leading a nimble team of developers, designers and creative technologists, producing websites, apps, activations and a suite of targetted agency products and tools. My works spans working with data, strategy and fostering strong client relationships. As well as delivering a constant flow of campaign work for blue chip NZ clients. Major clients include Air New Zealand, Mercury, Foodstuffs, Mitre 10, FENZ, Flight Centre and the Health Promotion Agency.
Key products developed cover sentment tracking, automating dynamic media assest production and price comparison tools.
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Colenso BBDO Senior Digital Producer, Auckland – Oct 2010 - 2014
Producing internationally-award winning brand and campaign work across a client roster including Westpac, BNZ, Pepsi, Burger King, Mountain Dew, Pedigree, Anchor.
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Tribal DDB Senior Interactive Digital Producer, Auckland – Mar 09 – Sept 2010
Managing accounts for key clients including Telecom, during their high profile XT Network launch, and ANZ Bank during their 2010 rebranding.
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MTV Networks Europe Digital Producer, London - Mar 06 – Dec 2008
Producing pan-European website and mobile offerings for MTV properties and sponsors. Brands include Philips, Adidas, Swatch, Sony Ericsson. Also worked on the flagship European Music Awards in Munich, Liverpool and Frankfurt.
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BackBone Media Ltd Jan 05 – Mar 2006
Working as my own contracted content production company I worked variously as a copywriter and content producer managing web and mobile properties for The Times & The Sunday Times online, AOL (UK ), 3 Mobile (UK), Hands on Mobile, WENN celebrity news, London At Large celebrity news agency.
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Legion Interactive (BlueSkyFrog.com) (Mobile) Games publisher, Sydney, Australia – Feb 04 to Dec 05
Managing content supplier relationships with over 40 games developers around the world, driving sales through key web and mobile portal relationships, print and TV.
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Vodafone UK Content Services, London, UK - Content Editor - Jan 2000 - Dec 2003
Creating and developing web and mobile sites for Vodafone UK.
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London At Large Celebrity Press Agency – Editor - March 1998 - January 2000
Managing/editing a weekly trade publication providing advance celebrity and entertainment news to the UK media.
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Travelling overseas
October 1996 - January 1998
Including work spells as copywriter, ad sales, telemarketing and banana picker in Australia, Asia and the US.
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Emap Media - Researcher/Sub Editor - October 1995 - October 1996
Writing, researching and sub-editing on a range of titles, including Press Gazette, Media Week and BRAD
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Dazed & Confused Magazine - Assistant to Editor - October 1995 - October 1996
Worked directly under Editor/Publisher Jefferson Hack from issue 4. Wrote and managed a regular Kodak sponsored feature highlighting new photographers.
Education Details
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Hobbies and Interests
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Have lived and travelled extensively in Europe, Asia, Australasia, Central America and the Caribbean.
Karate, Football, fishing, photography, writing, cooking
References
Available on request